Rebecca Pardon

It is chirpy and charming, but is AI really transforming the way you work? Rebecca Pardon reports. This article is from Communicate magazine's print edition.
For even the most snobbish among us, it is difficult to not be impressed by artificial intelligence. When large language models have shaken off their hallucinations, they can very much feel comparable, if not preferable, to human conversation. Who would rather make staccato small talk with colleagues about the weather than be ceaselessly f...

Despite regulatory uncertainty, big corporates are already quietly incorporating the technology into their teams.

An anonymous FTSE-100 company is already implementing agentic AI technology, according to a senior data leader, who emphasised the technology is complementing, rather than replacing, humans.  
At this year’s Big Data LDN, the exhibition spaces thronged with vendors promising to ‘liberate’ and ‘democratise’ corporate data. The technology at the centre of this hype is agentic AI, an...

Amid growing concerns over regulatory
burdens on businesses, planned reforms to
laws enacted under the European Union’s
Green Deal have been eagerly anticipated.
As companies have wrestled with the binds of red

Vienna’s elegant architecture is worn
proudly by the city, an indication of
its historic appreciation for the arts. Its
stately streets, once at the centre of the
Habsburg empire, are lined with palaces and baroque
masterpieces.

Ahead of her talk at Cannes Lions, Aba Blankson, National Association for the Advancement of Colored People (NAACP) chief marketing and communications officer, on the absence of DEI at the festival, and what this means for the industry.

At Cannes Lions this week, Richard Edelman shared latest findings from Edelman Trust Barometer, showing people trust brands more than any other institution: 80% of people trust the brands they use, compared to just 54% for government and 55% for media. At same...

Against a background of sun-soaked superyachts, the blending blues of pale waters and paler skies, and the battle between technology and human expertise, Apple sought to dispel the marketing industry's AI anxieties at Cannes Lions.

"There is no technology capable of making us feel emotion better than the human mind can," Apple's vice president of marketing communications, Tor Myhren, told Cannes Lions attendees this week. Myhren’s session, opening the festival, sought to reassure an audience...

Exhibitors at this year's Innovation Zero World Congress event are urging political and business leaders to embrace risk and invest in sustainable innovation.

One of the main themes for the sustainability industry is risk. To achieve climate goals, political and business leaders must be prepared to invest in innovation.
One of the main messages coming out of the Innovation Zero World Congress is that "the race for net zero is a race for investment". Without collaboration between public and pr...

What is Brussels turning a blind eye to? Rebecca Pardon explores.

In 2019, a tourist park was opened to the public in the small, north-eastern Bulgarian village of Neofit Rilski, situated 40km from the Black Sea city of Varna. The vast site was constructed on 130 acres of land and is designed to give visitors the experience of stepping into an ancient, Neolithic village. Each building is constructed of stone, wood and metal. Contented ducks lap around lakes. Traditional Bulgarian food and drink is served in venues adorned with Thracian helmets and swords, and visitors can fill their time practicing horse-riding and archery or simply revelling in nostalgia for a time no longer in living memory.

Driven by a love of language, James Crampton’s career has spanned cultures, continents and industries. He talks to Rebecca Pardon about his journey to becoming corporate affairs director at Heineken UK.

Today, it is vital to have a well-rehearsed response framework, but how many companies take their crisis management plans seriously? Rebecca Pardon investigates