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Rebecca Pardon

Journalist and magazine editor based in London, UK. 

My Articles

Communicate Magazine •

The trouble with Scope 3

Peruse any travel website ahead of an upcoming trip and, very soon, you will find yourself being offered residence at ‘Net Zero’ hotels. These lodgings come at a premium, and often with fewer amenities, but bring the promise of a fitful sleep, knowing your travels are actually benefitting the environment. But behind such claims is a complex reality.  
For most companies, the bulk of emissions sit not within their own operations, but across vast, opaque expanse of their far-reaching supply chains...
Communicate Magazine •

Why we crave a good speech

I’ve spent much of the past few weeks thinking about language. Partly because I’ve lately swapped contemporary writers for classical works, such as Tolstoy’s tomes, out of a craving for the idiosyncrasies modern language has long shed. It is also partly because of King Charles’s speeches on his recent state visit to the US, which were filled with references to historic events, quotations from Oscar Wilde and Shakespeare and the elegance of making a subtle dig covertly, under the guise of flatter...

Inside the private email threads shaping London’s e-scooter trial

Along the roadsides of most large European cities lie the mangled limbs of electric scooters, loved for their convenience but discarded with ease, and seemingly some violence. In January 2024, a City of London resident tripped over an e-scooter left neglected on a pavement, causing bruising and swelling to both her knees, and difficulty walking for days following the incident. She emailed the council, imploring that it would investigate and address the broader issue of threat to public safety caused by the “proliferation” of micromobility vehicles.
Communicate magazine •

2025: an office odyssey

It is chirpy and charming, but is AI really transforming the way you work? Rebecca Pardon reports. This article is from Communicate magazine's print edition.
For even the most snobbish among us, it is difficult to not be impressed by artificial intelligence. When large language models have shaken off their hallucinations, they can very much feel comparable, if not preferable, to human conversation. Who would rather make staccato small talk with colleagues about the weather than be ceaselessly f...
Communicate magazine •

FTSE-100 firm trials agentic AI as vendors hype a workplace revolution

Despite regulatory uncertainty, big corporates are already quietly incorporating the technology into their teams.

An anonymous FTSE-100 company is already implementing agentic AI technology, according to a senior data leader, who emphasised the technology is complementing, rather than replacing, humans.  
At this year’s Big Data LDN, the exhibition spaces thronged with vendors promising to ‘liberate’ and ‘democratise’ corporate data. The technology at the centre of this hype is agentic AI, an...
Communicate magazine •

"Corporate culture isn’t set at the top anymore. It’s shaped in real time": NAACP communications chief Aba Blankson

Ahead of her talk at Cannes Lions, Aba Blankson, National Association for the Advancement of Colored People (NAACP) chief marketing and communications officer, on the absence of DEI at the festival, and what this means for the industry.

At Cannes Lions this week, Richard Edelman shared latest findings from Edelman Trust Barometer, showing people trust brands more than any other institution: 80% of people trust the brands they use, compared to just 54% for government and 55% for media. At same...
Communicate magazine •

Cannes Lions 2025: ‘Being human is hard, but this is helpful’

Against a background of sun-soaked superyachts, the blending blues of pale waters and paler skies, and the battle between technology and human expertise, Apple sought to dispel the marketing industry's AI anxieties at Cannes Lions.

"There is no technology capable of making us feel emotion better than the human mind can," Apple's vice president of marketing communications, Tor Myhren, told Cannes Lions attendees this week. Myhren’s session, opening the festival, sought to reassure an audience...
Communicate magazine •

The role of risk in the energy transition

Exhibitors at this year's Innovation Zero World Congress event are urging political and business leaders to embrace risk and invest in sustainable innovation.

One of the main themes for the sustainability industry is risk. To achieve climate goals, political and business leaders must be prepared to invest in innovation.
One of the main messages coming out of the Innovation Zero World Congress is that "the race for net zero is a race for investment". Without collaboration between public and pr...

Bulgaria’s big brother

What is Brussels turning a blind eye to? Rebecca Pardon explores.

In 2019, a tourist park was opened to the public in the small, north-eastern Bulgarian village of Neofit Rilski, situated 40km from the Black Sea city of Varna. The vast site was constructed on 130 acres of land and is designed to give visitors the experience of stepping into an ancient, Neolithic village. Each building is constructed of stone, wood and metal. Contented ducks lap around lakes. Traditional Bulgarian food and drink is served in venues adorned with Thracian helmets and swords, and visitors can fill their time practicing horse-riding and archery or simply revelling in nostalgia for a time no longer in living memory.
Communicate magazine •

Company culture or cult?

Are you starry-eyed at your boss’ superstar appeal? Rebecca Pardon explores the rise in star CEOs. This article is from Communicate magazine's print issue.
When OpenAI’s disgruntled board attempted to oust its CEO, Sam Altman, last year, a subsequent coup saw the majority of the company’s staff, along with lead investor Microsoft, signalling that they would rather work with Altman than with a version of OpenAI without him. When reinstated as CEO shortly after, Altman must have felt not only sec...
Communicate magazine •

Inside OpenAI

OpenAI founder and CEO Sam Altman receives a text one Thursday night from one of OpenAI's co-founders asking him to join a Google Meet chat the next day. 
OpenAI reportedly contacts CTO Mira Murati, tapping her to be the next OpenAI CEO.

OpenAI founder and CEO Sam Altman receives a text one Thursday night from one of OpenAI's co-founders asking him to join a Google Meet chat the next day.

OpenAI reportedly contacts CTO Mira Murati, tapping her to be the next OpenAI CEO.
Communicate magazine •

Are you ready for AI?

Data quality was the focus of many conversations at Big Data LDN.

While you may feel ready for AI tools – and already use them when your colleagues aren’t looking – your data may not be.
The big concern in the data industry is the need to build greater awareness around ‘clean’ and ‘usable’ data. Before charging ahead with AI strategies, businesses need to ensure the data being used is good enough to do its job and avoid bad results.
“We describe it as ‘garbage in, garbage out’,” Gaurav Patole...
Communicate magazine •

Data visualisation at a time of distrust

Companies are under growing pressure to prioritise sustainability, with corporate operations being shaped by developments in regulatory reporting, supply chain focus and greenwashing claims. As a result, many are growing sceptical of corporate data. How can data visualisation combat this?

As misinformation swirls across social platforms and scepticism plagues the climate commitments of big corporations, data is not only the most important commodity, but one of the least trusted. For issues su...
Communicate magazine •

Elon Musk jets to Cannes to repair his reputation

The US billionaire and X owner flew to Cannes Lions festival this weekend to win back brands, months after insulting advertising industry.

US billionaire and X owner Elon Musk landed in the Côte d'Azur this week, where pale waves lapped white beaches, boats tinkered in somnambulant slumber and thousands of the industry’s chief marketing officers, tech leaders and creative workers from around the world were gathered at the Cannes Lions Festival of Creativity. Musk's interview with WPP CEO Mark R
Communicate magazine •

AMEC: Is there still time for ethical AI?

As tech companies hurtle towards ever-smarter applications of the technology, governments are scrambling to keep up with a growing array of risks.

Last month, a summit on artificial intelligence safety took place in Seoul, where 16 tech companies made fresh safety commitments. As several of the companies and officials who took part in a similar summit in the UK last year were absent however, the scaled-down gathering seemed to mark the public's ebbing concern over AI regulation.

One panel disc
Communicate magazine •

AMEC: The need for an IT-comms coalition

When crisis planning requires scope enough to incorporate pandemics, global conflicts and cyber-attacks, organisations must re-think how important information is shared across departments.

For all the enthusiasm in abundance at the International Association for Measurement and Evaluation of Communication’s (AMEC) annual summit held in Bulgaria this year, those who took to the stage didn’t mince their words when describing the global context in which businesses operate today. Following the Covid
Communicate magazine •

Are you still watching?

The Rail Safety and Standards Board’s safety programme, produced with Big Button, has been an overwhelming success. Rebecca Pardon talks to Big Button client services director Simon Crofts on why video campaigns should be as captivating as a Netflix episode in order to engage audiences, and how employee involvement is integral to achieving this.

Deaths due to trespassing on UK mainline rail have risen for the first time in five years, with 15 trespassing fatalities in the months from April 2021
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